If you're building a product there's a million places where a fight awaits you: who's the right customer, what features to include, how to price it, how to market it, budgets, equity and…

An overview of the six-stage marketing research process that introduces a number of tried and tested concepts you may or may not be familiar with.

You shouldn't trust Marketing "gurus."

Our team developed the Ideption eWorkbook to help others brainstorm more effectively. Here's HOW we went about actually writing it.

I see quite a few teams who are validating their market with surveys. Unfortunately, a large majority of them seems to fall for common traps or might not attract the type of answers…